ScotFestBC – The British Columbia Highland Games
The BC Highland Games and Scottish Festival is one of the largest Scottish highland games in western Canada. The event draws a huge crowd (more than 10,000) to Coquitlam each year. In 2019, the Games and festival was held on June 15, 2019. It started on Friday eve (June 14) with a professional pìobaireachd (classical music of the pipes) competition open to everyone, live Celtic music from The Paperboys, vendors and artisans. This was a free evening that drew a huge crowd from Coquitlam and surrounding area.
Our Visitors
The Games draw upwards of 12,000 people to Coquitlam on the Saturday to enjoy the massed pipe bands, highland dancing competitions, pipers, drummers, vendors, children’s activities, British food and cars, whisky tastings, beer gardens and general camaraderie of a well-run, family-festival in a central location with parking and easy access. Thousands of spectators wander throughout the event, visiting stalls, workshops, watching live entertainment, participating in events.
Our 2017 Market Research & Reach
Starting in early spring, this family-friendly festival is marketed to a wide audience in the Lower Mainland, from Vancouver to Chilliwack. Newspaper ads, Skytrain transit advertising on the Expo and Millennium Lines, the Celtic community, talk radio and digital advertising via Google and Facebook along with news releases, radio interviews on Roundhouse Radio, CKPM Port Moody, Global News and speeches.
In the week leading up to the Games, our website recorded 26, 728 views and 10,000 views from May 1 to June 6. On the day of the Games, more than 8,400 people viewed our site. This is a great location to promote your company. More than 10,000 visitors were referred to the BC Highland Games website through Google, Bing and Yahoo searches. Facebook and Tourism Vancouver were also key referrers to the Games website.
Sponsorship Levels
We offer two different sponsorship opportunities at the BC Highland Games:
- Financial Sponsorship (Gold, Silver, Chieftain, Highlander, Friend of the Games)
- Service Sponsorship (in-kind services)
Sponsor logos are featured on the sidebar of the BC Highland Games website until spring of the next year.
- Generate sales directly on Games day
- Increase your awareness with a local and regional audience (families/individuals)
- Distribute coupons or sample product
- Conduct an interactive product experience
- Increase visibility for your product or service
- Prominently display signage at your sponsored event
- Increase visibility via Program Advertising
- Join our VIP’s and members of the Scottish Cultural Society for lunch
There are several levels of sponsorship available. For information about which one is right for you, contact our Sponsorship Chairperson John Ralston.
Gold level sponsor - $10,000
- Company name, logo etc on all marketing material including websites, social media, newspapers, etc.
- Prominent ad in the souvenir program which will be distributed to all attendees
- 4 tickets to a BCHG Whisky School class
- Bagpiper for a special corporate event during the year (sales event, birthday party, etc.)
- 4 tickets to Opening Night Kick Off Ceilidh, Lafarge Lake Park, June 19, 2020
- Display area at games site
- Signage at key spots
- Recognition from stages, and during grand finale'/massed pipe bands
- 8 entry tickets to the Games
- 8 BCHG & SF tee-shirts
- Access to VIP tent on games day
- Membership in the United Scottish Cultural Society
Chieftain - $2500
- Company name & logo on all marketing material including websites, social media, newspapers, etc.
- 1/4 page ad in the program distributed to all attendees
- Two (2) tickets to our VIP luncheon with members of the Scottish community
- 10 x 10 Tent on the field
- Signage around the field
- Recognition from main stage
- Two tickets to Friday night Celtic Kick Off Ceilidh, June 19, 2020
- Two BCHG & SF tee-shirts
- Two entry tickets to the Games
Friend of the Games $500
- ⅛ page ad in souvenir program
- Two (2) entry tickets to Highland Games
- Access to VIP tent on Games da
Silver level sponsor - $5000
- Company name & logo on all marketing material incl. websites, social media,
- Half page ad in the program (approx $450 value!) distributed to all attendees
- Two tickets to one whisky school class
- Two tickets to our VIP luncheon with members of the Scottish community & guests
- 10 x 10 Tent on the field
- Signage around the field
- Recognition from main stage
- Two tickets to the Friday night Celtic Kick Off Ceilidh, June 19, 2020
- Four BCHG & SF tee-shirts
- Four entry tickets to the Games
- Access to VIP tent on games day
Highlander $2,000
- Two (2) tickets to Friday night Celtic Kick Off Ceilidh
- Two (2) entry tickets to Highland Games
- Access to Games VIP tent
- ¼ page ad in souvenir program
- Two(2) BCHG & SF tee-shirts
Service Sponsorship
- advertising in Games program and marketing material
- Two (2) entry tickets to Games
- Access to VIP tent on Games day
- other benefits as negotiated.