The Games draw upwards of 12,000 people to Coquitlam on the Saturday to enjoy the massed pipe bands, highland dancing competitions, pipers, drummers, vendors, children’s activities, British food and cars, whisky tastings, beer gardens and general camaraderie of a well-run, family-festival in a central location with parking and easy access. Thousands of spectators wander throughout the event, visiting stalls, workshops, watching live entertainment, participating in events.

Starting in early spring, this family-friendly festival is marketed to a wide audience in the Lower Mainland, from Vancouver to Chilliwack. Newspaper ads in the Tri City area, highway billboards around the Lower Mainland, talk radio and digital advertising via Google and Facebook along with news releases, radio interviews on Global News and speeches and promotion on the City of Coquitlam tourism website.

In the week leading up to the Games, our website recorded 26, 728 views and 10,000 views from May 1 to June 6. On the day of the Games, more than 8,400 people viewed our site. This is a great location to promote your company. More than 10,000 visitors were referred to the British Columbia Highland Games website through Google, Bing and Yahoo searches. Facebook and Tourism Vancouver were also key referrers to the Games website. See sponsorship packages below (these also apply to 2026).